Become A Dealer

Become a Dealer

Join the BaitPop Family

BaitPop was born from time on the water—real fishing, real innovation, and a whole lot of scent. What started as a small idea between a grandad and grandson is now helping anglers across the country catch more fish, see their baits better, and trust what they’re throwing.

We’re looking for dealers who believe in what we believe:
Quality matters. Real scents work. And every cast should count.

If you run a tackle shop, online store, or retail location and want to offer something proven, different, and built for today’s anglers (with roots that go way back), we’d love to partner with you.

Why Carry BaitPop?

  • ✅ Trusted by pros, made for everyone

  • ✅ Original Fish Formula scents—no dyes, no synthetics

  • ✅ Boosts sonar visibility and bite response

  • ✅ Strong margins and fast reorders

  • ✅ Backed by a legacy that started in 1980

Let’s Work Together

Fill out the form below and tell us a little about your shop. One of our team members will be in touch within a couple of business days to talk next steps.

We’re not just looking to put product on shelves—we’re building a network of shops who believe in doing things the right way.

Let’s grow together—one cast at a time.

Dealer Inquires send here
Reach out to fishformula23@gmail.com.