BaitPop is a fish attractant and sonar enhancer all in one. It adds scent, taste, and sonar visibility— with or without changing the way your bait looks in the water.

BaitPop enhances your bait’s visibility on forward-facing sonar by making it stand out more clearly, especially in tough conditions. It’s perfect when you need to actually see your bait track through the water.

Absolutely. While it’s great for forward-facing sonar users, BaitPop is packed with natural fish-attracting scent and taste that brings bites even without electronics.

Yes. We use our original Fish Formula scents—never dyes or synthetic smells. That’s been our promise since day one.

Nope. BaitPop is a thick formula without any harmful dyes and the ghost series goes on clear, so with ghost you don’t have to worry about changing the look of your bait and making a mess in your tackle box.

30 minutes to hours. BaitPop is a thick enough formula it doesn't wash off like other scents do. This stuff doesn't "stay on all day" either because then how can the fish smell it if it never dispersed. It’s made to disperse scent every cast, but not wash off too fast. That means your bait smells fresh and fishy every time it hits the water.

Just squeeze a small amount directly onto your bait—plastics, jigs, hard baits, whatever you’re throwing. Reapply as needed, especially after a catch. But then again no complaints for that right?

Right here in the USA. We’re proud to keep our roots close to home, just like we always have.

If you didn’t see your question here, contact us and we’ll get back to you soon. We’re always happy to help a fellow angler.