Name: BaitPop Urchin Magic
Brand: BaitPop
SKU: BPUM0031HT
Price: 9.99 USD
Availability: InStock

$9.99

Free shipping over $30

In stock, ready to ship
Backordered, shipping soon

BaitPop Urchin Magic – Unleash the Urchin Madness!

A unique and powerful scent. An irresistible taste. A whole new level of attraction.

Introducing BaitPop Urchin Magic, a unique fish attractant formulated with real sea urchin to give your bait an extra edge on the water.

Designed to enhance your lure's scent and taste, Urchin Magic delivers a powerful attraction profile that helps encourage fish to bite and hold on longer.

Powered by BaitPop's innovative Scent. Sight. Sonar. technology, Urchin Magic goes beyond traditional fish attractants by combining scent and flavor with our patented sonar-enhancing technology to help your bait stand out on forward-facing sonar.

Why Choose Urchin Magic?

Real Sea Urchin Formula – Features a distinctive marine scent profile designed to attract fish.
Enhanced Scent & Taste – Adds another layer of attraction to your favorite lures.
Forward-Facing Sonar Technology – Helps improve bait visibility on forward facing sonar.
Easy Application – Apply directly to soft plastics, hard baits, jigs, and more.
Built for Versatility – Ideal for bass fishing, saltwater, and a variety of freshwater applications.

Every Cast

Perfectly formulated

Formulated to disperse scent with every cast—without washing off too quickly. Infused with taste fish hold onto and enhanced to boost sonar return, cast after cast.

Hear it from them

★★★★★
I love it. Don't have ffs but the scent worked great in my high school tournament! Love how long the scent stays on unlike other scents. It works! Great Product Guys.
Jeff P.
Lake Erie

★★★★★
I love y'all's products they never fail me on the water. I love that the company is humble enough and unashamed to share the word of God. It made me want to promote y'all more when I got a Bible verse in my package.
Skip H.
Mississippi

★★★★★
I have been using BaitPop for a few weeks on ffs. I love it. It helps me keep track of my bait and helped me win many tournaments. It even helped me catch fish I couldn't get them to bite without it. Love you guys!
Peyton P.
Georgia

★★★★★
I have seen this stuff work especially with live scope. I fish 20-30 tournaments a year and take fishing very seriously. I love the company and products.
Levi B.
EUBASS team

★★★★★
I fish the high school trail and caught a giant bass using BaitPop. Got 2nd big fish in tournament. Every fish I caught that tournament, I used BaitPop. I love using y'alls stuff!
Brody T.
Tennessee